How We're Disrupting Home Renovation: Featured in BUILD

Our founder, Fiona Paré, discusses how the membership model is reshaping the property landscape

BUILD has published an in-depth interview with Fiona Paré, exploring Queensdale's founding philosophy, our growth across England, and the thinking that drives our work.

In the feature, Fiona discusses what led her to create Queensdale after twenty years in property development. "I saw the gap," she explains. "Homeowners were being asked to choose between employing expensive full-service professionals or navigating renovation alone. Neither option felt right. We founded Queensdale to remove that false choice."

The interview explores what ‘disruption’ actually means in this context. It's not about undercutting prices or cutting corners. It's about transparency, access and genuine human support. Fiona talks candidly about why the membership model works, how we support independent craftspeople, and what we're building with "What Makes a Home?", our multi-year cultural platform exploring the emotional and social dimensions of the spaces we live in.

"It's never been about replacing expertise," Fiona says. "It's about removing barriers and making quality knowledge accessible. Members need to feel understood, supported and confident at every stage of their project. That's the whole point."